CRM2025
Nexus CRM
Custom CRM for a B2B SaaS team that cut deal cycle time by 40%.

The Challenge
The client was managing 200+ active deals across a fragmented mix of spreadsheets, email threads, and sticky notes. Sales reps were spending 2 hours daily on admin instead of selling.
Our Solution
We built a custom CRM with a visual pipeline board, automated follow-up reminders, and a contact timeline that gives reps complete context in one screen. Deep Gmail integration eliminated the need to switch apps.
The Result
40% reduction in deal cycle time within 3 months. Sales admin time dropped from 2 hours to 20 minutes daily. The client onboarded their entire 12-person sales team within the first week.
Tech Stack
ReactTypeScriptNode.jsPostgreSQLRedisTailwind CSS