CRM2025

Nexus CRM

Custom CRM for a B2B SaaS team that cut deal cycle time by 40%.

Nexus CRM hero preview

The Challenge

The client was managing 200+ active deals across a fragmented mix of spreadsheets, email threads, and sticky notes. Sales reps were spending 2 hours daily on admin instead of selling.

Our Solution

We built a custom CRM with a visual pipeline board, automated follow-up reminders, and a contact timeline that gives reps complete context in one screen. Deep Gmail integration eliminated the need to switch apps.

The Result

40% reduction in deal cycle time within 3 months. Sales admin time dropped from 2 hours to 20 minutes daily. The client onboarded their entire 12-person sales team within the first week.

Tech Stack

ReactTypeScriptNode.jsPostgreSQLRedisTailwind CSS

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